Professionally
Over the past 10 years, I've honed my skills as a well-rounded marketing designer, with a strong foundation in both print (2 years) and digital design (8 years). I possess an expert level of proficiency in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, After Effects, and Premiere Pro. Leveraging these tools, I've created a diverse range of marketing materials – from videos and brochures to web banners, product guides, and social media content.
My understanding of marketing strategy allows me to tailor visual content for optimal user experience, driving engagement and results. This strategic approach has demonstrably improved user experience for our marketing materials, as evidenced by boosting website click-through rate by 152% with strategic implementation of short video content on LinkedIn.
Throughout my career, I've embraced new challenges, expanding my skillset to include social media management and marketing analytics. Currently, I manage our social media presence and assist in providing analytics to the marketing material being created, ensuring effective communication and measurable results.